KFC Apologizes For Using Kristallnacht To Promote Cheesy Chicken In Germany

2022-11-11

var label_636d25f1e4b021a403920fbe = "ctx-wait-636d25f1e4b021a403920fbe"; var defer_636d25f1e4b021a403920fbe = document.currentScript; console.time(label_636d25f1e4b021a403920fbe); window.waitForGlobal( () => window.HP && window.HP.params && window.HP.params.clientUUID && window.localStorage && defer_636d25f1e4b021a403920fbe && defer_636d25f1e4b021a403920fbe.parentElement.dataset.ready === "true", () => { console.timeEnd(label_636d25f1e4b021a403920fbe); Not surprisingly, many people found KFC’s promotion to be tasteless. Kristallnacht, or “Night of Broken Glass,” is considered the start of the Holocaust. The two-night rampage on Nov. 9-10, 1938, led to the destruction of 267 synagogues and thousands of other Jewish-owned businesses in Nazi Germany, as well as the deaths of 90 Jewish people and the arrest of thousands more.Germany takes the Kristallnacht anniversary seriously, according to the BBC, with numerous memorial events reflecting the Nazis’ murder of more than 6 million Jewish people.About an hour after the alert, KFC issued a follow-up on the app that blamed the tasteless promotion on “an error in our system,” and added: “We are very sorry, we will check our internal processes immediately so that this does not happen again. Please excuse this error,” according to The Guardian.KFC Germany issued a statement to the Jerusalem Post on Thursday that went into more detail. The company said it uses “a semi-automated content creation process linked to calendars that include national observances.” The usual review process, the company said, was not properly followed, and that resulted “in a non-approved notification being shared.”Advertisement The company called the mistake “obviously wrong, insensitive and unacceptable.” “We understand and respect the gravity and history of this day, and remain committed to equity, inclusion and belonging for all,” KFC added.Considering that the alert came as antisemitism is on the rise, it’s no wonder the chicken chain’s advertising left a bad taste in the mouths of many.When you let a machine run social media for your company, you get a promo for celebrating Kristallnacht (the start of the Holocaust), with some crispy chicken. You can't fire a bot, but someone at @kfc has to be responsible for this sickening mistake. https://t.co/iK3UnXmqWC— Joel M. Petlin (@Joelmpetlin) November 10, 2022 In general, I believe people are too cavalier calling for others’ jobs. But whoever the buck stops with on the “let’s promote mediocre fast food chicken on the occasion of a historic atrocity” decision really shouldn’t be doing that work for a living.https://t.co/VU2KWVE4Ep— Mike Piellucci (@mikelikessports) November 10, 2022 The darkest part about this is that the notification KFC sent to people’s phones in Germany used the German word for Kristallnacht, “Reichspogromnacht,” which translates into “Reich pogrom night.” https://t.co/vNqzTiFS2J— Liam Stack (@liamstack) November 10, 2022 Advertisement You know when American businesses tweet out "Happy Memorial Day" and tell you about their awesome sales to celebrate the deaths of American service members? This is just like that x6,000,000https://t.co/KBy4iveHBp— Evan Schreiber (@SchreiberEvan) November 10, 2022 Dumbest, most insensitive campaign ever: “KFC sparks outrage by telling customers to mark Kristallnacht by 'treating yourself' to meal!” Bad enough some jerk thought of it. They then went & implemented it. What’ll they try next? Wounded Knee? Stonewall?… https://t.co/RH8ss7vh1j— James J. Zogby (@jjz1600) November 10, 2022 Did not expect my Google Alert for "KFC Kristallnacht" would ever hit, but here we are: https://t.co/KO1dHz6aDE— Adam Chandler (@AllMyChandler) November 10, 2022

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